VRE focuses on the space and design of the dealership and is designed to reflect Scandinavian-inspired values of calm, clean lines with ‘cool on the outside and warm on the inside’-style architecture.
The aim of VRE is to create an environment for customers in which high levels of visual transparency are key. Large exterior and interior glazing allow customers to see all activity in the new workshops, turning the spotlight on what is often regarded as ‘back of the house’.
The showroom is specially conceptualized as a living room, featuring chic Scandinavian-designed furniture. There is a balanced focus on physical and digital presentation, making sure the sales and service areas are completely integrated to deliver an open, holistic environment.